PIX at checkout: how to boost your store's conversion

If your checkout hides PIX behind credit card, you're leaving money on the table. PIX won Brazilians over because it's instant, free for the customer, and lands in your account right away — and that changes your conversion.

Why PIX converts better

• No card friction — no number, no expiration date, no CVV, no fear of fraud.
• Instant confirmation — the order comes in already paid, with no waiting for approval.
• Cash right away — the money lands in your account, with no receivables waiting period.

How to position PIX

1. Make PIX the first option visible at checkout.
2. Offer a cash discount for paying with PIX — even a small one moves the needle.
3. Show the discount right in the product price (“R$890 — R$845 paid upfront with PIX”).
4. Generate the QR Code and the copy-and-paste code on the same screen, with no redirect.

Cart recovery
Got a PIX order generated but not paid? An automatic WhatsApp reminder with the same link recovers a good chunk of them. In Diapasão, the AI customer service handles this follow-up on its own.

PIX at the counter, too

It's not just online. At the POS, an on-screen PIX QR Code speeds up the line and eliminates the card reader for anyone paying upfront. The sale comes in paid and the invoice goes out right after.